Answer to Question #188621 in Marketing for ismail khan

Question

Aslam needs to purchase a car to travel to the Arid University campus every day. He likes to buy an affordable and economical vehicle for everyday transport. Briefly describe the consumer decision process that he may undergo to buy a suitable car? 

Answer 1

Aslam needs a consumer buying process to come up with the type of car to buy. Firstly, Aslam should be aware of the need for recognition and in this case, he has identified his need for a car to commute to and from school on daily basis. Secondly, Aslam needs to search for information on the kind of car he needs to buy. Since he has identified that he needs an affordable and economical vehicle, he should start researching which kinds of cars are affordable and economical as per his budget. Thirdly, he should evaluate the alternatives from the research on which is the most appropriate to him and decide which one to consider for his choice.

Fourthly, after considering the alternatives he can now make the buying or purchasing decision. It makes him go for the best choice out of the many that he had. Lastly, Aslam should have a post-purchase evaluation where he will consider whether the car that he bought is worth his finances. In this case, Aslam will consider whether he will recommend the car to others, whether he would buy it again, and what feedback he would give.