Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?
A renowned company that produces and markets networking is Cisco, which operates as an international technology conglomerate headquartered the U.S. Some of the factors that affect Cisco's marketing environment include multinational policies, cultural differences, and firm size. The technological advancement and inversion of internet of things form essential environment trend that contributes positively towards the success of the firm. In this case, technological advancement provides an array of opportunities to the firm. On the other hand, unfavorable intergovernmental policies may jeopardize the success of the company as they threaten the continued advancement of the firm in some nation's market.