Nestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?
Network marketing is a business strategy that depends on one to one sales by independent representatives. A marketing network is used to create guides and recruit buyers or business partners. Therefore network marketing is very common with working-class people in need of part-time affordable business. Some of the best-known network marketing companies in America are Avon, Amway, and 4lite among others. However, Network marketing may relate to the concept of relationship marketing to study the connection between sellers and consumers. Consequently, investigators are expected to dress the issue of the generic nature of the market by establishing the relationship marketing as a generic idea. When the connection is considered as the generic governance form for the transaction, then the market itself becomes a network in nature.
in this case, for the nestle water multinational company to succeed in building strong relationships with their customers through network and relationship marketing strategy, the company will utilize the network marketing components such as proper timing to ensure the company has established itself and has everything to maintain customers. Secondly, Nestle Company ensures that their products are impressive by introducing constantly high-quality goods and services as well as have a variety of products such as purity guaranteed, non-carbonated, and bottled drinking water. Furthermore, nestle company employs a true system component to build and maintain trust between the company and customer, and also train buyers on how to use their website.