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Determine an optimal assignment schedule for maximum sales.
They include public relations, advertising, and sales promotions.
They are often less effective than mass communication channels.
Their influence on purchase decisions is significant when products are purchased frequently.
Their effectiveness derives from individualized presentation and feedback.
Identify the steps in the marketing research process for your boss. Explain briefly what is involved in each step. (25)
A. Provide information on the company website
B. Make a public service announcement on radio
C.agree for a spokesperson to be interviewed about the recall
D.provide information on packaging of the product