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Pick a name of company of your choice and give response for each of the 4 P’s that could be used in a marketing plan for company.


Name a product/ service that captures your heart. What promotion did they use to build brand awareness within you?


What 4 common practices to Marketers use to gain DATA?


List and give examples for at least 5 Approaches methods to Gain Prospect Attention.


Write an introductory memo to your instructor in which you explain your reasons for taking this course, the outcomes you hope to achieve, your strengths and weaknesses as a writer, the role communication will play in your chosen profession, and type of writing you currently do or expect to do on the job.


Note:

-       Use correct grammar and punctuation.

-       Choose a professional memo format.




Use the eight steps of The Communication Process (Fig. 1-1) to analyze a miscommunication you’ve recently had with a co-worker, supervisor, classmate, teacher, friend or a family member.


What idea were you trying to share?


How did you encode and transmit it?


Did the receiver get the message?


How do you know?


Based on your analysis, identify and explain the barriers that prevented your successful communication in this instance.

 

 

 

 


Identify one company that you consider to be very ethical. Explain what they do that leads you to believe that they are ethical.    Are there any areas of their business operations where they may be more vulnerable to unethical practices?

Identify a second company that you consider should be more ethical than they appear to be. Explain why you consider their ethics to be questionable? What ought they do to change.improve their business practices.


Identify one company that you consider to be very ethical. Explain what they do that leads you to believe that they are ethical.    Are there any areas of their business operations where they may be more vulnerable to unethical practices?

Identify a second company that you consider should be more ethical than they appear to be. Explain why you consider their ethics to be questionable? What ought they do to change.improve their business practices.


Explain the improtant of Pricing in the marketing mix .What are the determinants in pricing a product .


Below is a list of descriptions/elements of a concept. Read each description and identify the concept:

This is a business that is primarily engaged in selling merchandise to retailers; to industrial, commercial, institutional or professional users or to other wholesalers.


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