a small advertising firm, to create and implement an advertising program.
CardioGood Fitness sells three different lines of treadmills:
a. The TM195 is an entry-level treadmill with fewer programs and features. It is suitable
for individuals who thrive on minimal programming and the desire for simplicity. The
TM195 sells for $1,500.
b. The middle-line TM498 adds to the features of the entry-level model two user programs
and up to 15% elevation upgrade. The TM498 is suitable for individuals who are walkers
at a transitional stage from walking to running or midlevel runners. The TM498 sells for
c. The top-of-the-line TM798 has more features than the other models. This model is
designed to handle rigorous, frequent running; the TM798 is, therefore, appealing to
someone who is a power walker or a runner. The selling price is $2,500.