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Determine an optimal assignment schedule for maximum sales.
They include public relations, advertising, and sales promotions.
They are often less effective than mass communication channels.
Their influence on purchase decisions is significant when products are purchased frequently.
Their effectiveness derives from individualized presentation and feedback.
Identify the steps in the marketing research process for your boss. Explain briefly what is involved in each step. (25)
A. Provide information on the company website
B. Make a public service announcement on radio
C.agree for a spokesperson to be interviewed about the recall
D.provide information on packaging of the product
The following information is also available.
Conditions Alternative prices
Sh. 4.00 Shs. 4.30 Shs. 4.40
Best possible 16,000 14,000 12,500
Most likely 14,000 12,500 12,000
Worst possible 10,000 8,000 6,000
Advice the company on the best price to charge using:
i. Maximin method
ii. Minimax regret criterion