You are the brand manager for Tata Nano. Your job depends on how well Nano sells in the market. Recently, you have observed that Indian customers are shifting to more feature-rich cars within the market. While the Nano is not selling that fast, you are aggressively trying to rejuvenate that brand by changing the marketing mix. You have a plan to introduce new product features by undertaking a major factory investment. Are you in the right direction? If you fail, you will lose your job!