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2. What could cause an unfavorable raisin quantity variance for Kellogg’s Raisin Bran? Would the unfavorable quantity variance be good for Kellogg’s Raisin Bran? Why or why not?
3. Would the direct materials price variance for raisins likely be related to the direct materials quantity variance? Explain.
I mean it's really suspicious that they have almost a trillion in revenue this past year and they are #1 retailer in Colombia. Any one else confused?
Determine an optimal assignment schedule for maximum sales.
They include public relations, advertising, and sales promotions.
They are often less effective than mass communication channels.
Their influence on purchase decisions is significant when products are purchased frequently.
Their effectiveness derives from individualized presentation and feedback.
Identify the steps in the marketing research process for your boss. Explain briefly what is involved in each step. (25)