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should use a diagram or table to show the five marketing philosophies or business orientations. Your diagram should show the respective era, philosophy, and tenets.
A company has to be careful while dividing the market into various segments. Some segments appear to be fruitful in the short run and unprofitable in the long run. Mention various structural factors that affect long-run segment attractiveness.
Define the two types of channels of conflicts
Discuss the activities associated with the stages of marketing research process
Explain the three categories of consumer products, and their distribution coverage strategy you would use for each (10marks)
Define the two types of channels of conflicts (4marks)
Discuss the activities associated with the stages of marketing research process( 7marks)
Discuss the internal and external factors involved in setting the price of a new product
Stages of the consumer buying process
Discuss the Product Life Cycle (PLC) and the strategies applicable on each stage
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