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As part of your marketing positions at "Step Up Cycles", a new bike company, you have been asked to help create an entry page for the company website. Create a mock up of entry page and provide explanations as to why the proposed webpage would perform well in respect to SEO, bounce rate, CTR, and page load time.


Chp. 13.5 & 13.6:

Do you receive emails from companies or brand you like? What types are they? Why did you sign up for the emails?


What is an attractive storyline garnering a global audience for an equestrian entertainment reality TV series based on eventing that follows the privegeled lives of boys & girls 18+ that shows " behind the scenes drama", what it's like to ride, blood sweat tears of training, debates between rider teams, luxury stables, travel, competitions, polo events, parties, clubs, meet & greets, red carpets, award shows, book signings, etc?


 

1) A bond is ________.

A) not as good as investment as stocks

B) pays interest sporadically

C) never pays interest

D) makes payments periodically for a specified period of time

2) The fluctuation of interest rates ________.

A) never occurs because the central bank is involved in setting the rate

B) is due to changes in stock prices

C) cannot occur because there is only one interest rate

D) impacts all Canadians 

3) The cost of borrowing is commonly referred to as the ________.

A) inflation rate

B) exchange rate

C) interest rate

D) aggregate price level

 

4) The interest rate on long-term corporate bonds is ________, on average, then other interest rates. The spread between it another rates ________ over time.

A) lower; remains constant

B) lower; fluctuates

C) higher; remains constant

D) higher; fluctuates

 

 


For this activity, write five headlines options for a PPC ad that would appear in a search results list. The headlines should be for "Northwestern Getaways", a fictitious travel agency specializing in family trips to the northwestern area of the US.


You have just been hired by Nestle Water Multinational Company to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the Punjab Pakistan. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of a what you perceive to be a marketing network for Nestle Water?


Select a company that produces and markets Networking. What are the factors that affect the firms marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead? 


Aslam needs to purchase a car to travel to Arid University campus every day. He likes to buy an affordable and economical car for everyday transport. Briefly describe the consumer decision process that he may undergo in order to buy a suitable car? 


Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?  


Aslam needs to purchase a car to travel to the Arid University campus every day. He likes to buy an affordable and economical vehicle for everyday transport. Briefly describe the consumer decision process that he may undergo to buy a suitable car? 


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