Aslam needs to purchase a car to travel to the Arid University campus every day. He likes to buy an affordable and economical vehicle for everyday transport. Briefly describe the consumer decision process that he may undergo to buy a suitable car?
Aslam will follow a consumer decision making process that favors the purchasing of an affordable and economical car. In this regard, the need, which is a suitable car must be first recognized. After the recognition of the required product, search process and comparison of various cars selected will follow. Further, Aslam will need to incorporate his product valuation to make appropriate decision.