Answer to Question #188575 in Marketing for ismail khan

Question #188575

How is your assessment of companies like Facebook that gather information about your browsing patterns? What benefits and drawbacks does this pose for consumers? If you were a business owner, what sorts of information would you gather on your customers, and how might you utilize it? 

Expert's answer

It is an approach in understanding consumer behavior. Companies look at when users browse, using what means and how they interact with the company. They use the data to develop products, services and interaction approaches that suit consumers.

For consumers, browsing assessment enables companies to provide products and services that appeal to their preferences. Companies create breathtaking experiences that build the community. However, the action has consequences in shaping the type of preferences consumers develop in the future.

Understanding the background of consumers, they shopping patterns and what they like in the business is crucial in organizational success. These elements help the business to develop and deliver its experience to consumers in the best way.

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