Answer to Question #188574 in Marketing for ismail khan

Question #188574

Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?  


1
Expert's answer
2021-05-07T12:03:02-0400

CISCO System Inc

What are the factors that affect the firm’s marketing environment;

political factors -

  • Bureaucracy and interference in Networking & Communication Devices industry by government.
  • taxation and incentives
  • Industrial safety regulations in the Technology sector.

social factors-

  • Leisure interests
  • Demographics and skill level of the population
  • Education level as well as education standard in the Cisco Systems, Inc. ’s industry

Economical factors

  • Economic growth rate
  • Inflation rate
  • Interest rates

Legal factor

  • Anti-trust law in Networking & Communication Devices industry and overall in the country.
  • Data Protection
  • Copyright, patents / Intellectual property law


TRENDS

  • Artificial intelligence (AI) and machine learning (ML)

The capabilities, business opportunities, and benefits of AI and ML are growing at a seemingly exponential rate.

  • Internet of Things (IoT)

A major technology shift is happening in our world, and it is centered on the Internet of Things (IoT).

IoT is about connecting the unconnected. Most objects in the world are not connected to computer networks, but that paradigm is changing rapidly. Previously unconnected objects all around us are acquiring the ability to communicate with other objects and with people, resulting in new services and efficiencies in our daily lives.



THREATS

AI and ML come with security vulnerabilities, failure modes, and the potential for adverse business impacts are seeing similar growth.




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