Answer to Question #176140 in Marketing for tanya

Question

Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India.

Answer 1

Innovative ways include, first combine social media and power broker; the use of social media such as Facebook, Twitter and others is the quickest and cheapest way to advertise your product and reach a massive number of people within a short period. Secondly, event marketing; this implicates direct contact with potential buyers at occasions like school festival competition and others to create awareness about companies entities and services.

B2B staples segmentations are; Firstly, customer sophistication; allocates companies target audience based on their products and business understanding. Secondly, customer behaviour in this segment reflects how customers interact with products and services. Thirdly, firmographic; segments consumers based on their shared qualities such as business location and other techniques employed by the company's target. Fourthly, tiring is based on how adequately the company goal matches with buyers. Fifthly; customer needs this segment customers according to what they need from the product.