Answer to Question #176015 in Marketing for will

Question #176015

Twitter relies on a users geolocation to determine which topics are trending near them. Some may be very specific to your location, like a community event. Others may be more general, like a national election or release of a popular brand's new album. Look at recent news coverage in your area to complete the following activity.

  1. Based on your research of recent news coverage, what do you predict to be trending on Twitter on your area.
  2. Now, check Twitter. Were your predictions correct or not?
  3. How can brands use the trending topics as a source for inspiration for content creation?
Expert's answer

1. My prediction of what is currently trending on Twitter in Kenya is about IMF loan to cab COVID 19.

2. I check on Twitter the trending news in Kenya is about Kenya's premier TV station.


 There is a rising demand for marketing managers to build inspiring content and share digitally. However, both marketing managers who are responsible for developing marketing strategies are endeavoring around as they try to locate exciting topics that are easily shared widely within a short period. Thus, trend jacking news or anything going viral on social media has become the standard strategy for brands. Regardless of their business size, to capitalize on the resource, marketers can apply trending moments by bringing their conversation to their brand and attaching their audience in a new way.

Moreover, trending topics are applied in brands as sources of inspiration by determining the best tool that your company can use to survey trending news worldwide. Furthermore, the brands can include trending memes to attract their audience as they market their product. For example, on the 26th of January 2020, no one could go on social media without seeing Kobe and Gianna's memes' death.

Additionally, there is always a story that is taking over the news cycle. Therefore, Twitter makes it easy to identify trending hashtags, particularly ones specific to your area. Hence marketers stand a good chance that their brand will be noticed and promote online sales when they jump into a trending hashtag.

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