Answer to Question #175807 in Marketing for GEET

Question #175807

Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India.

Expert's answer

Staples should employ digital marketing to reach B2B customers in India. The penetration of smartphones and the internet has shifted how business owners conduct operations and interact with clients. This includes, paid search or Facebook advertisements.

B2B customer segments for Staples in India include

Firmographics: Same as demographics in B2C

Client behavior

Business sophistication

Business Requirements

How well the client matches the goals and objectives of Staples

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