Answer to Question #176027 in Marketing for will

Question #176027
  1. Why do you think the 65+ age group has the lowest amount of users at 10%?
  2. Why do you think suburban and rural users are both at a low of 24%? Consider possible living conditions when answering this question
  3. What other key demographics would be important to look as if you creating a social media marketing campaign for your town?
1
Expert's answer
2021-04-01T10:12:21-0400

Due to the inability of older adults (65+ age group) to access and use technology and the internet as well as their low reactivity to technological changes hinders their participation on internet platforms.

The low social-economic status, low human development, a lack of basic needs, vulnerability, livelihood amd unsustainability from rural and surb-urban areas affects their ability to access and use technology and social media platforms.

The level of income across accross a region is a demographic issue to consider in creating a social media promotional campaign.


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