Answer to Question #269027 in Marketing for keda

Question #269027

Rather than rollout his new product and company with a pricey national advertising campaign, he chose to use catalogue inserts, postcards, in-store support combined with a heavy sampling programme, and store events like the Teen Appreciation Day. Low promotional costs help Noodle make the most of its pricing strategy. Price points range from $15 for the Rub Me and Scrub Me products to $20 for Help Me acne product.In a market full of high-priced products aimed at older consumers, Noodle is certainly poised to be a long-term success. Noodle brings together a fun, cool skin care line (that’s still serious and effective) with the niche market it was designed to serve.

outline a critical SWOT Analysis Noodle Skin Care Company

Expert's answer

The noodle company should evaluate its strength to make them perfect.

The company should also analyse its weaknesses which can make its competitors challenge its products in the market.

The company should also analyse its current opportunities by holding on to them tightly not to allow its competitors to take them away. The company can ensure that it delivers more quality services and goods to its existing customers on time. The company can also evaluate its customers' income scale to enable them to quantify its products to fit even the low earning customers. The company should also reach out to its target customers who have not yet heard about its products through one on one promotions and sales.

The company should also examine the threats it is facing in the process of doing business and it should also devise strategies to help them deal with threats that may occur in future.

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