Once the market and products were ready, Noodle introduced them in high-end and retailers like Henri Bedel, Bloomingdale’s, Fred Segal, and Nordstrom. The idea was to build relationships with stores, train store personnel, and make brochures, literatures, and samples available to store customers. Noodle co-sponsored a Teen Appreciation Day at Bloomingdale’s during the 2001 back-to-school season with Ralph fragrances, Tony & Tina cosmetics, and Lucky magazine. Teens received free facials and makeovers during the event, which generated a month’s worth of sales for Noodle in a single day. The cost of the sponsorship was minimal. Keeping promotion costs minimal has been a key tactics for Rainer.
Create a SWOT Analysis for Noodle Skin Care Company
SWOT Analysis for Noodle Skin Care Company
Noodle was able to introduce their products to high-end shops and retailers thus reaching their target customers.
The noodles products are meant mainly for the youth and not for the rest of the population such as the elderly or babies.
With the big sales that Noodle reaped from the Teens Appreciation Day, their promotions costs were kept low thus helping the company little on product promotion.
Having Ralph fragrances, Tony and Tina cosmetics and Lucky magazine co-sponsoring the Teens Appreciation Day, these companies are potential competitors and thus a threat to Noodles skincare company.