Answer to Question #268346 in Marketing for Naman Jain

Question #268346

Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.

Expert's answer

At any time of day, Parle G biscuits are delectable. The biscuits combine healthy value with a delicious flavor. Every manufacturing facility follows stringent hygiene rules and carefully selects raw materials. Most people think the biscuits are fantastic because of their enormous popularity. The business has created a premium variant of Parle G glucose biscuits. It's a high-end cookie with a chocolate and cashew flavor that initially debuted in 2002.

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