Answer to Question #93464 in Computer Networks for Mokete

Question

What strategies would you recommend that Apple pursue to assure widespread consumer adoption of Apple Pay?

Answer 1

In essence, it is necessary finding reliable solutions to remove the major limitations of Apple Pay. This goal can be achieved attempting something similar with the below strategies:

a) do not restrict the use of Apple Pay to Apple owned devices only (regardless their version)

b) design app that can run under all major mobile platforms

c) increase the merchants' participation during the payment process (e.g. through additional payment markers).