Answer to Question #125454 in Math for Zeeshan

Question

A company has to be careful while dividing the market into various segments. Some segments appear to be fruitful in the short run and unprofitable in the long run. Mention various structural factors that affect long-run segment attractiveness.

Answer 1

Key factors that affect long-run segment attractiveness include market growth (current size and expected growth rate), market competitiveness (number of competitors, entry barriers, product substitutes), and market access.