Answer to Question #224323 in Marketing for Sandy

Question #224323
Health and Nutrition Start-Up, Habit makes consumer debut with a range of innovative & delicious Products. The Habit Super Shake is a daily nutrition drink for the entire family. A glass of Habit Super Shake covers all your essential nutrition requirements. It consists of all crucial fibers, healthy omega, vitamins, and minerals with zero added sugar to give a super start to your day. Considering that they have entered in the consumer market for the first time, how the brand should be positioned in the marke
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Expert's answer
2021-08-09T17:02:02-0400

Brand positioning is a marketing technique that helps businesses build a mental image of how unusual and unique their product is in customers' eyes. Market differentiation, for example, is a positioning strategy in which you explain how Habit Super shake is different or has a distinct edge over its competitors. This is mostly done to get a significant market share before entering the market. Second, through increasing value: customers should be aware of extra benefits such as necessary fiber. Third, unambiguous brand promotion is necessary to raise customer knowledge of the product's preFourth, describe how habit super shake will meet customers' demands: how the product will bridge the gap between customers. Sence.


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