Answer to Question #224178 in Marketing for saleemaslam

Question

Question 2:

Using Salesforce Chatter could be considered Software as a Service (SaaS) or ASP. The end of Chapter 10 mentions three categories of risks specific to this kind of outsourcing: loss of physical control over corporate data; vulnerability of operations to loss of internet connection; lock-in to supplier). Suppose you are advising a company like BC-based retailer London Drugs, which might use Chatter to enable communication and knowledge sharing between its store managers and head office staff. Which of these three risks do you believe is the most significant for this organization if it was using Chatter? Explain your choice in two or three sentences, making reference to specific risks discussed in Chapter 10.

Answer 1

vulnerability of operations to loss of internet connection-Only 14% of small businesses rate their ability to mitigate cyber risks, vulnerabilities and attacks as highly effective. This is partly because network security vulnerabilities are constantly evolving as threat actors seek new and intuitive ways to gain access to a business’s network.