Answer to Question #99081 in Economics for Jyoti tiwari

Question

You have been appointed as a strategy consultant a swiss she making brand namely bally wanting to enter India. Which one of Porter's generic strategies would you choose to be operations in India & explain the reason in details behind your choice of strategy? Once the strategy has been explain the categories of customer you would target

Answer 1

Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. As Bally is a Swiss luxury fashion house, then the best strategy for it is focus strategy to differentiate itself in a particular segment.