The most important objective of a business plan is to ____________________________.
1 identify and describe the nature of the business opportunity
2 present a written plan of how the opportunity is to be exploited
3 provide instruments that the entrepreneur can use to lead the venture
4 attract investors to provide capital
The purpose of a Business Plan is to identify, describe and analyze a business opportunity and/or a business already under way, examining its technical, economic and financial feasibility.
So, the correct answer is 1.
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