Answer to Question #188546 in Economics for Beauty Magadlela

Question

Which one of the following statements regarding elementary environmental scanning is correct?

1 Dumisane contacts a consultant to determine which factors will influence his business in 

the short and long term.

2 Dumisane updates himself regularly by means of newspapers, SMME websites and his 

own sales records.

3 Dumisane has employed a person in Gigs and Gadgets to monitor changes in the 

business environment. This person is responsible for conducting regular research 

projects and to assess general economic fluctuations.

4 Dumisane has contacted an environmental scanning company and pays them a hefty 

amount every

Answer 1

Environmental scanning is the ongoing tracking of trends and occurrences in an organization's internal and external environment that bear on its success, currently and in the future.

So, the correct answer is 3.