In which part of the business plan would the description be of MXit's customers and the type of competition the business will face ?
1 Marketing plan
2 Products and /or services
3 General company description
4 Operating plan
The general company description provides a general direction of the business and outlines the company for potential investors or potential partners. In this section you can include details about your business, your business structure, and your business' core values.
So, the correct answer is 3 General company description.
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