Answer to Question #157789 in Economics for Ashish

Question

Analyze the implementation of the four D's (Direct, Design, Deliver, Development) by the McDonald’s restaurants? (500 words)

Answer 1

The main product at McDonald's is ready-to-eat products, in other words, these are ready-to-eat meals prepared in a quick way from convenience foods and other fresh products.

Quickly introduce new, potentially popular dishes into production and just as quickly discontinue production that has not gained popularity, learn from our own and others' mistakes, and quickly switch to developing new ideas. (This is a fundamentally new element of the strategy, replacing the long-term practice of thoroughly testing dishes before inclusion on the menu throughout the McDonald's chain. ChickenMcNuggets, for example, has been tested for 7 years.).

Every McDonald's diner knows what to do with the tray after dinner. Self-cleaning of trays after themselves allows service companies to save on human effort and service time. One of the American restaurants installed flyers on the tables with the words “Please, take the tray with you. By doing this you will help us keep prices low for you! "

As part of this task, decisions are made regarding timing for completing work tasks and determining the total time to serve customers. The contact personnel in this company are tasked with serving one customer in 3 minutes (2 minutes in line and 1 minute at the counter). At the auto distribution in the same company, the requirements are even stricter: the time spent by the client in the car between the first window (order) and the third window (receiving the order) should not exceed 75 seconds. At the same time, the staff must be accurate, energetic, friendly, smile and thank the customer. Control of service time standards at McDonald's is part of the service quality concept.