Answer to Question #157309 in Economics for Arshad

Question

What approach(es) does McDonald’s seem to take to its capacity management to reconcile capacity and demand?  (500 words)

Answer 1

McDonald's mission is to provide fast, quality customer service with a standard set of products. The McDonald's Corporation has its own vision of the goal, and it sounds: "To be the world's best fast-food restaurant." This means McDonald's restaurants will be the best place to get their diners in a clean, pleasant environment with fast, friendly service and food they love that are fresh and hot where they want to go - all at an affordable price. In the future, the corporation sees itself as the world's best fast-food restaurant chain and intends to surpass competitors in quality, service, sanitation, and consumer value. McDonald's is using a product development strategy in the same market. The strategic priorities of the company were named - ensuring stable growth, impeccable customer service, maintaining the status of an effective and high-quality manufacturer, improving the qualifications of employees at all levels, organizing the exchange of experience between divisions in different countries, constantly improving the concept of fast food, encouraging the development of new dishes, innovations in equipment, marketing, service organization, and technology.

Personnel: to create such working conditions that people themselves strive for the maximum return that they are capable of;

The planet: being a responsible global citizen who makes real contributions and makes a difference in the world;

Products: to produce drinks that satisfy and, moreover, anticipate the desires and needs of people;

Partners: Contribute to the creation and maintenance of a better partner network, form close relationships based on honesty and trust;

Profit: To maximize profits for shareholders, while not overlooking our shared responsibilities.