Answer to Question #99814 in Macroeconomics for sonam

Question

Fresh milk startup Country Delight has raised $7-10 million in a Series B funding round led by venture capital firm Matrix Partners. The company claims to source milk directly from the farm, eliminating the middle men and allowing farmers to earn a premium. It also invests in cold chain and quality testing infrastructure at the farmer’s location. The company offers other milk-based products including paneer, curd and ghee through its mobile app. How do you think technology can help this startup in improving the dairy supply chain from process management to tracking products and deliveries? (10 Marks) (Source: https://www.livemint.com/companies/start-ups/country-delight-raises-funding-inround-led-by-matrix-partners-1548182312046.html)

Answer 1

Dairy technology can offer farm optimization and monitoring tools to improve dairy supply chain end-to-end including milk’s production, procurement, cold chain, animal insurance and farmer payments.