Answer to Question #280463 in Finance for Jabs

Question #280463

 DISCUSS the relevance and responsiveness of direct sales for the banking environment (consider factors such as identification and qualification of prospective buyers, sales preparation, presentation, confirmation, follow-up and identification of further business opportunities).


Expert's answer


Direct sales strategy is a strategic response to the competitive environment in building trust with customers and where the majority of the agreed to all of the indicators i.e., customer loyalty, complaint management, customer complementary and customer referrals as key performance indicators brought about by direct sales strategy. The response is that consumers benefit from direct selling because of the convenience and service it provides including personal demonstration and explanation of products, home delivery, and getting service at your convenience.

Direct selling enhances the retail distribution infrastructure of the bank and serves consumers with a convenient source of quality products. 

Direct selling involves identification of the target market, setting camp, creating and promoting the various bank's products being offered, presenting the bank products in a proper articulate way in such a way that the target market can easily understand, and issuing of business cards to follow up on customers queries. It also involves the identification of new prospective market targets that can be explored to expand the bank operations.


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