Answer to Question #280456 in Finance for Jabs

Question #280456

Discuss the importance of adapting direct selling techniques.

Expert's answer

Importance of Adapting Direct Selling

Direct selling is a great approach to develop long-term customer ties while also growing a low-cost, versatile enterprise. Rather than selling their products and services at retail stores, independent salespeople use direct selling to offer their products and services directly to clients in community centers such as homes, workplaces, and restaurants. Direct selling helps in saving money on overhead, save advertising expenditures, and improve your business on your own terms. Customers like the simplicity and personalized attention that direct salesmen provide.

Direct selling allows you to send specific messages to specific groups of customers and potential customers based on demographics and purchasing behavior. The more tailored your marketing campaign, the more likely they will be successful. Email marketing and leafleting, for example, can be very economically efficient. Most direct promotional activities will be less expensive for SMEs than mass media advertising campaigns.

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