3.1 IDENTIFY the role players and drivers that create the need for a new product (please note this question refers to the need and does not require you to identify the people involved in the development of the new product). Consider the following role players:
3.1.2 External and market
Internal role players use the available tools and resources within the company in increasing production of a new product. External and market players help to provide the necessary information about the product before decision-making. The regulatory players help to ensure that the new product is safe for use by providing expertise needed in its production.
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