In a study among the college students in a tier I city in India, it was found that their ‘behavior’ can be predicted by understanding their ‘intention’, which in turn can be predicted by a host of other factors. All these factors can be grouped into three different variables like ‘attitude’, ‘subjective norms’ and ‘perceived control’. It was also found that these three variables impact each other.
a. Identify the dependent variable and the independent variables. Is there any mediator in the model? Explain in all the cases.
b. Draw the conceptual model.
dependent variable: attitude
independent variables: subjective norms, perceived control