Answer to Question #258252 in Finance for Vibha

Question #258252

You have been hired by a firm as a researcher to understand the consumer preferences for one of their product categories within a state in India. After going through the requirements, you realized that you need to discover various qualitative aspects of product preferences from the consumers. Hence, you decided to speak to some groups of consumers at various parts of the state to understand more about the given problem. The management approves your idea of interview and gave you a go ahead. Answer the following questions: Why do we conduct interview in research? Discuss about the structured and unstructured interview process

Expert's answer

They assist you in explaining, properly understanding, and exploring the perspectives, conduct, knowledge, phenomena, and so on of study participants. Interview queries are often open-ended in order to elicit detailed data. The interview is a critical element in the employment hiring procedure. When conducted properly, an interview allows the firm to assess if an interviewee's abilities, experience, and character match the job's criteria.

        Furthermore, planning for an interview can assist explain the obligations of a post. An organized interview is a sort of interrogation in which data is gathered via the use of a series of predefined and prepared queries. An unorganized interview, on the other side, is a sort of interview which do not depend on a series of planned queries in its data-gathering procedure.

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