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Answer to Question #3894 in Economics of Enterprise for aaniya gill

Question #3894
A new advertising campaign increases the sales of the firm substantially. What effect would have on the value of the firm?
Expert's answer
Value of firm is increasing due to new advertising campaign. First of all,
advertising campaign may result on increasing value of intangible assets such
as, for example, intellectual rights for new promo movie. Secondly, it can
create positive expectation for incremental sales as result for advertising
campaign and this also will increase value of firm

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Comments

Assignment Expert
18.01.17, 16:39

Dear sulman nazir,
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sulman nazir
18.01.17, 12:20

Dear Sir,
This is very short Answer. Please give detail.

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