Answer to Question #26912 in Economics of Enterprise for yanzey
What are the similarities and differences in these goals?
The main similarity of these goals is that both the goals tend to maximize the
profit of corporation, but setting different targets to reach this
The main difference is that marketing department sets the needs of a customers
as the main goal to achieve, and if the needs are satisfied, there is a demand
for corporation products and it is profitable, so the shareholders wealth will
But financial department sets the shareholders wealth as the main goal, but the
reaching of it not always will cause the satisfying of the customer needs.
So, apparently the goal of marketing department is better, as both customers
and shareholders will be satisfied.
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