Answer to Question #90854 in Accounting for Jane Lee

Question

What three steps should be undertaken when identifying feasibility by comparing projections with market growth and development?

Answer 1

if the feasibility of the product sales plan is compared with the growth and development forecast of the market, there are following steps:

Step 1. Definition and approval of a list of key customers (ABC analysis).

Step 2. Market capacity forecast based on market development data (external information of the marketing department) and calculation of seasonality coefficients.

Step 3. Forecast of development of business of key customers (information of the sales department).

Step 4. Calculation and approval of a sales plan for key customers.

Step 5. Calculation of sales plan for new customers and new products.

Step 6. Refinement of the summary forecast for the Ansoff matrix.

Step 7. Calculate the sales plan for customers who are not in the category of key.

Step 8. Drawing up and detailing a consolidated sale plan: by region, assortment and sales channel, taking into account seasonality factors.

Step 9. Developing a procedure for monitoring and adjusting the sales plan.

Step 10. coordination and approval of the final plans of indicators.