What is the purpose of social media?
1. Social media builds brand awareness
Social media sites like Facebook, YouTube, Twitter, and LinkedIn are combined into the lives of billions of people (about 1.6 billion to be exact). Many of those people could be likely employees, customers, suppliers, and partners for your business. Businesses must embrace the opportunity to engage in the lives of consumers. Social media provides an open forum to which everyone is invited to collaborate and share ideas, experiences and interests.
2. Be found by potential leads
before conducting business with a company, most consumers want more information. Social media has become a popular research tool. Engaging with consumers in this setting develops a relationship, provides an opportunity to answers questions, and ensures that potential leads have a positive experience with your company.
3. Build a community to grow the bottom line
By publishing content that’s relevant to your business, intere
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