Answer to Question #197865 in Sociology for syed

Question #197865

What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?and how? explain it full? 


1
Expert's answer
2021-06-02T00:56:02-0400

The brand is using Classical Conditioning theory. The theory is an effective marketing tool and widely used by the brand for advertising. It focuses on creating positive features of the brand such that the advert makes enjoyment with the consumers likely to associate with it. In addition, the learning theory promotes memory retrieval in that its enjoyable condition serves as an unconditioned stimulus. As the consumer enjoys it, that aspect of enjoyment becomes an unconditioned response such that if the consumer sees the brand, it creates a positive response; thus, they are likely to purchase.


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