3. Essex Enterprises is a renowned logistics company which has spread its operations in 7 countries across the globe. They are recognized as the best learning organization due to their policies and processes and systems. One of the reasons for their success is that they have successfully applied the Reinforcement Theory of Learning since their inception. a. Why is Reinforcement Theory also called as Behaviour Modification Theory? b. How can reinforcement be administered effectively?
Reinforcement Theory and Behavior modification Theory
Reinforcement Theory of learning
It is a limited effects media model which should be applied within the realm of learning. The theory states that people seek and recall information they learn. Therefore, they feel bad when they are wronged.
Behavior modification Theory
Behavior modification theory refers to a theory that tries to discourage or encourage a particular behavior or response in a person. For example, proper behavior is encouraged through the theory, while improper behavior is discouraged by conditioning by the theory.
Reinforcement Theory can also be called behavior modification Theory because it focuses on attaining the desired degrees of motivation among the learners. The theory is similar to behavior modification theory, where desirable behavior is attained by conditioning.
Effective administration of reinforcement Theory
Application of reinforcement Theory is made effectively by positive and negative reinforcement, punishment, and extinction.
Positive reinforcement is the application of motivation to the learners who does what is right in school. For example, the best performing students, the most disciplined students, and the tidiest students are rewarded.
Punishment also always for effective application of reinforcement Theory. Punishment is a form of negative motivation where unbecoming behaviors are discouraged.