Answer to Question #170474 in Psychology for Hardeep Kaur

Question #170474


Find an advertisement on any topic in any medium. First, briefly describe the ad (i.e., who or what is depicted in it, what are “they” trying to sell you or get you to do, where the ad appears, etc.).  Then, evaluate the ad’s effectiveness using research from your text, commenting on the source, message content, and audience factors. Also, be sure to also identify the route to persuasion being used and why you think this is so. If you were the advertiser, what would you change about the ad and why?

Expert's answer

Advertisement of a product on Television.

The ad features a person drinking Coca Cola , they are trying to advertise the soft drink Coca Cola, the ad appears on the bottom left of the television screen.

The ad is effective since it has been directed to the right audience, the source is a famous company (Coca Cola), it tries to show how the soft drink relieves one from thirst.

The model of persuasion is central route since the advertisement it brings about high motivation of the target audience to purchase more of the soft drink.

I would replace the advertiser with an experienced sale promoter since the approach given was not very clear.

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