Answer to Question #156157 in Psychology for aasia tariq

Question #156157

What is jung's collective unconscious and archetypes?

from the perspective of an advertising executive how you use the jung's concept of archetypes in designing your advertisements? which of the archetypes would you use?

can you think of ways in which freud's theories of unconscious motivations are commonly used in popular culture? how accurately do you think such popular uses of Freudian theories reflects freud's ideas?

Expert's answer

Jung believed that the collective unconscious is expressed through universal concepts called archetypes.

Archetypal images are characters that represent deeply fundamental human needs and desires, and have often been used by the advertising industry to subtly persuade consumers to purchase their products or services.I would use the Persona (or mask) where it is the outward face we present to the world.

Freud's psychology dynamic theory stresses the significance of the unconscious mind and this influence on an individual's personality.Examples in which unconscious motivations can be displayed within popular culture can be through people's aggression, and even prejudice actions.

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