Answer to Question #223335 in Philosophy for Aneliswa

Question #223335

Explain the strategic communications roles that you will please as a public relations practitioner in your organisation

Expert's answer

The strategic communications roles that you will please as a public relations practitioner in your organization

Effective communication is necessary for public relations success. Both parties must communicate well in order for both enterprises to operate efficiently. This benefits the sending party by allowing them to assist to the best of their abilities through the use of assessments and back-and-forth communication. Strategic communications necessitates substantial planning and study into audience behaviors and perceptions in order to accomplish an organization's objective. The messages are customized for certain audiences and aid in the integration of a company's communication and structural goals.

The public relations functions of my organization are intended to assist people in establishing trust and credibility with key stakeholders. They aid in raising awareness by enabling the business to define, control, and distribute its message to internal and external audiences.

Professionals in public relations contribute to the shaping of my organization's image. They assist in establishing the organization's brand, communicating the organization's mission, and mitigating the impact of negative news. A public relations expert may be necessary to fill a variety of tasks in a small firm, including cheerleader, media interaction, and criticism deflection. Employees at larger organizations or public relations firms may be assigned more specialized responsibilities to fulfill the organization's unique needs.


Hendrix, J. A., Hayes, D. C., & Kumar, P. D. (2012). Public relations cases. Cengage Learning.

Avidar, R. (2017). Public relations and social businesses: The importance of enhancing engagement. Public Relations Review43(5), 955-962.

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