"Selling & advertising are only the trip of marketing iceberg". Explain the statement.
The above statement could be supported by the concept of Philips Kotler that selling and advertisements are not only the factors for achieving the tip of marketing iceberg. The selling and advertisements only focus on the gaining profit for the company but what is more important is to gain customers satisfaction and attention (Baker and Saren, 2016). The product promotion and public relations could be considered as the most important tools for hitting the tip of marketing iceberg. Selling and advertisement do not help to understand the need for customers. The survey, marketing analysis, expert’s advice and customer’s feedback could be the primary factors for the marketing iceberg. Selling and advertisement are narrow concepts only focus on sales and profit, external factors as mentioned above are more important for marketing iceberg (Kotler, 2015). Marketing is a much deeper process that sells and advertising, in fact, it is a long-term strategy. Reference list: Baker, M.J., Saren, M. eds., 2016. Marketing theory: a student text. Sage. Kotler, P., 2015. Framework for marketing management. Pearson Education India.