Answer to Question #58571 in Marketing for Mamta

Question #58571
“Marketing should be the first activity in starting a new business venture”. Discuss the statement, giving your reasoned arguments.
Expert's answer
I agree with that. In my opinion, every project should be started with marketing researching and analyze of the sphere of activity which we choose. We should understand how many competitors we have in that segment or we can be the first player in this sphere. In depending on that we will make different marketing strategy of our product promotion. Moreover, we will need to make marketing budget to know how much money we need to realize our marketing goals. That’s why, marketing should be the first activity when we decide to start a new business. It helps us to understand we should start this business venture or not.

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