Imagine you are the owner of a restaurant which specializes in Western Food, such as steak, sandwiches, chicken chop and so on. Having read and understood the marketing concepts, what would you do if you are to practice the marketing concept? Answer the questions below:
a. What are the characteristics of the targeted market you have suggested?
b. What are your customer’s needs and how would you satisfy them?
c. How are you able to maintain a long term relationship with your customer?
d. If you practice the societal marketing concept, what extra activities would you carried out?
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