Answer to Question #270180 in Marketing for nanyala

Question

Discuss why you would recommend to X Company of your choice that wants to enter Pietermaritzburg - Kwazulu-Natal South African market, to use the Michael Porter’s Model.

Answer 1

Five forces analysis helps organisations to understand the factors affecting profitability in a specific industry, and can help to inform decisions relating to: whether to enter a specific industry; whether to increase capacity in a specific industry; and developing competitive strategies