Answer to Question #269889 in Marketing for Pein

Question

Case Study: Hewlett Packard

1. Research on the foreign market entry strategies that the company used. 

2. What entry strategies the company used and on what countries did they use these strategies. 

3. Cite examples of products that they market.

Answer 1

1.The foreign market entry strategies used include licensing, strategic alliance, joint venture, franchising, and foreign direct investment.

1. Direct exporting strategy in Middle East
2. Examples of products they market include Laptops and computers