Answer to Question #269888 in Marketing for Pein

Question

(HEWLETT PACKARD COMPANY)

1. Research on the foreign market entry strategies that the company used. 

2. What entry strategies the company used and on what countries did they use these strategies. 

3. Cite examples of products that they market.

Answer 1

Question 1

Exporting. Marketing your products in the countries where you want to sell them is part of exporting.

Countertrade. Countertrade is a popular kind of international marketing that is done indirectly. Counter trading is a barter system in which businesses swap items rather than sell their own.

Question 2

South Africa, Palo Alto, California, U.S

Question 3

printers, scanners, digital cameras, calculators, personal digital assistants, servers, workstation computers, and computers