Answer to Question #269724 in Marketing for ADY

Question

The showroom is designed to display Kia’s current product portfolio with 3D

configuration. The 3D configurator zone in the facility enables the customers to customize

and design their favorite Kia cars and witness their intricate details. All the showcased

vehicles will be equipped with digital spec boards to share all the relevant information

about the product. The content displayed in the showroom is controlled directly by Kia

India, providing greater transparency, a sense of security and reliability to the customers.

a. ‘The 3D configurator zone in the facility enables the customers to customize and design

their favorite Kia cars.’ Based on this statement explain which type of targeting

strategies is initiated by Kia Motors. Justify your reason.

Answer 1

Kia motors has adopted segmented strategy. It has come up with a specific segment for their new brand. It tres to display to its customers the unique features in their brands. It enhances transparency and assures the customer of the reliability of their products through a new brand.