Answer to Question #269649 in Marketing for rey

Question

 

‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason

Answer 1

One target approach that KIA motors should pursue is market segmentation. It provides the advantages of increasing customer involvement and brand loyalty while also lowering costs.