Answer to Question #268167 in Marketing for keda

Question #268167

So, with only eleven products when the line was launched (Shield Me was added in Spring 2002), how did Noodle ring up so many sales in such a short period of time? The starting point was zeroing in the Generation Me market. Rainer wanted to identify what fifteento twenty-nine-year-old wanted. He found that they were consumers concerned about “me” and wanted products exclusively for “me”. Once the market was clearly identified, Rainer developed a product line to meet its needs and wants. That is why none of the flagship products contained sun protection. Generation Me likes to look tan, and Noodle products are geared toward a youthful market. The new Shield Me seems to send conflicting message, but the SPF 15 only gives enough protection not to burn during daily activities. Also appealing to the larger target market is the product packaging.

Outline SWOT Analysis for Noodle Skin Care Compnay

Expert's answer

SWOT Analysis

Strengths – Noodle Company offers diverse products from a comprehensive line of bath care, skincare products for nourishment and protection of the skin, and hair care. They have branches in most parts of the world, hence are closer to the product market—high preference of their lotions due to their safety and natural content.

Weaknesses – the high cost of control of the company products and logistics since the company is headquartered in the United States sells its products worldwide. The cost of distribution is relatively high. Most of their products are sold online, where some customers order and return the products due to a mismatch of expected quality and the delivered quality, thus, inflating operation costs.

Opportunities – access to a large market beyond the United States. The company displays its products in electronic shops such as Amazon, hence accessing unlimited markets worldwide.

Threats – stiff competition from other skin product companies such as Theraskin Industria Farmaceutica, Mankind, and Farouk Systems threaten closure.

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