Answer to Question #267728 in Marketing for ann

Question

What can print ads do that broadcast ads cannot?

Answer 1

Print advertisements are tangible. You may transport them, rip them up, and write on them using a ballpoint pen. This increases the reader's trustworthiness and closeness.

You may be more creative with print ads for less money than other forms of advertising. You may also integrate your commercials with a news product, which adds gravity to your ad.

It makes a big impact if your ad is linked to trustworthy news rather than "Two Broke Girls."

As an example, consider how a cover leads to a story and a centerfold. Dollar for dollar, this commercial is far more successful than advertising in other mediums.