Answer to Question #266748 in Marketing for Mbg

Question

Legal rules, code of conduct and ethics are three pillars of healthy advertising environment. Comment.

Answer 1

The legal and ethical principles and conventions of generating and transmitting an advertisement are defined by the Code of Ethics. It forbids an advertisement from promoting any good or service using untrustworthy, misleading, or immoral information. It also discourages creation of any sort of ad that contains disrespectful comparison with other similar products to maintain fair competition. Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government doesn't have to prove at an administrative hearing or in court that the ad actually fooled anyone only that it had a deceptive quality.

 Code of Ethics defines the legal as well as ethical rules and norms of creating and broadcasting an ad. It restrains an advertiser to promote any product or service through unreliable, false, and immoral information. The purpose of code of ethics is to maintain fair competition and protect the right of every individual. Code of ethics help advertisers set ethical standards to govern the ways of communication and develop self-regulatory advertisements.